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reklam|investeringar 1551 rektangel|värde
nues; TV-ointäkter TV advertising
(advertisement) revenues; ~investeringar
advertising investments; ~jargong advertisingese,
adspeak; ~jippo ballyhoo, whoop-dedo [o],
publicity stunt (hoopla); ~kampanj (äv.)
[sales] promotion campaign; sales promotion;
traffic builders pl.; ~kliché advertising cut
(block, plate); ~knep advertising trick (stunt,
dodge); ~konkurrens advertising
competition; ~konstnär (äv.) advertising illustrator;
~konsulent (äv.) advertising counsellor
(engineer); ~lärare advertising teacher; ~
man (äv.) press agent, flack; ~material (äv.)
[advertising] literature; distribuera ~material
to send out mail shots
reklammedia advertising media; ~analys
advertising media analysis; ~forskning
advertising media research
reklam|missbruk (äv.) advertising abuse;
~monter publicity stand; ~motto [-[advertising]-]
slogan; ~mål advertising objective;
~märke (äv.) advertising sticker; ~notis
(i radio, TV) commercial; (TV äv.)
voice-over; ~omslagspapper advertising wrapper;
~paket (ung.) advertising unit; ~plan (äv.)
advertising program[me]; ~planering, ~
planläggning advertising planning; ~politik
advertising policy; ~presenterpl. specialties;
~produkt advertising product; ~projekt
advertising project; ~prospekt advertising
prospectus; ~prov handout; ~påfund
advertising trick (stunt, dodge); ~pålaga
advertising tax; ~radiokoncession radio
franchise; ~redaktör (äv.) copywriter;
~re-gel; normerande ~regler code of
advertising practice; ~remsa (skyltfönsterremsa etc.)
streamer; ~resultat advertising result[s];
~röst (~uppläsares rö ft i TV, radio)
voice-over; ~skatt advertising tax, tax on
advertising; R~skattenämnden the Advertising
Tax Board; ~skiss advertising sketch
(rough); ~skyltelände sign pollution;
~slogan advertising slogan; ~språk advertising
style (language); ~statistik advertising
statistics; ~strategi advertising strategy; ~stöd
advertising support; supporting advertising
(advertisements); ~synpunkt advertising
angle; ~sändning (i radio, TV) commercial
[broadcast]; ~tecknare (äv.) advertising
illustrator; ~tejp advertising tape
reklamtext (äv.) advertising slogan; ~ i
frankeeringsstämpel cachet; ~författare (äv.)
advertising copywriter, adman, adsmith
reklam|tidning advertising paper; ~tidskrift
advertising publication; ~trick (äv.)
advertising trick; ~tryck (äv.) advertising literature,
handout; ~trycksaker (äv.) advertising
literature ; —TV commercial TV (television);
~tändsticksetuier advertising match books;
~undervisning advertising education;
~upplaga advertising edition; ~uppslag
advertising idea; ~utbildning; Institutet för
Högre Kommunikations- och Rontbildning, IHR
the [Stockholm] Institute of Higher Education
in Marketing Communication and Advertising;
~utformning advertising layout; ~utgifter
advertising (publicity) expenses (expenditure,
cost[s]), cost[s] of (for) advertising (publicity);
~utsändning publicity mailing; ~vara
(äv.) loss (price) leader
reklamåtgärder promotion; advertising
activities; bedrägliga ~ deceptive promotion;
extraordinära ~ (ung.) below-the-line
promotion; normala ~ (ung.) above-the-line
promotion
rekognoser|a (för planering av senare inbrott etc.)
to case; ~ing; väpnad ~ ing (flyg.) armed
reconnaissance
rekognoseringsuppgift reconnaissance mission
rekombination (fys.) recombination
rekombinations|centrum (transistor)
recombination centre; ~hastighet recombination
velocity; ~takt recombination rate
rekommendations|avi (postv.) advice of a
registered letter (item, article, parcel);
~förslag draft recommendation
rekommenderad; ~e försändelser registered
articles; (US; ~assurerade) certified mail;
(US; assureringsbara) registered mail
rekonstitu erad; ~er ad (pulveriserad och torkad)
tobak reconstituted tobacco; ~tion
reconstitu-tion
rekonstruera to reconstruct; to reconstitute;
(bygg. äv.) to rebuild; (regering äv.) to reshuffle;
(fabrik etc.) to reequip; (text etc.) to restore;
(jur.) to reenact; (äv.) to recreate; ~ i
efterhand to rationalize, [to try] to find an
explanation after the event
rekonstruktion reconstruction; reconstitution;
(bygg. äv.) rebuilding; (av regering äv.) [Cabinet,
Government] reshuffle; (av fabrik etc.)
reequipment; (av text etc.) restoration; (jur.)
reenactment; (äv.) recreation; ~ i efterhand
rationalization; [attempt at finding an]
explanation after the event
rekonvalescens [period of] convalescence,
recuperation, recovery; convalescent period;
~stadium convalescent stage; ~tid
convalescent period, [period of] convalescence
rekonvalescent convalescent; ~kost
convalescent diet; ~serum convalescent serum
rekord; alla tiders ~ an all-time record;
försäljningen slog alla ~ the sales reached an all-time
high; sätta nya ~ to set new records
rekreationsrum recreation (hobby, game, play)
room; (US särsk.) rumpus room; (äv.)
relaxing room
rekristallisering; kärnbildning vid ~ nucleation
in recrystallization
rekristalliseringstemperatur recrystallization
temperature
rekrytering; ~ av personal (fam.) head hunting
rekryterings|annonsering recruitment
advertising; ~konsult recruitment consultant;
~man (person som söker lämpliga kandidater för
ledig tjänst) head-hunter; ~område
(elevunderlagsområde) catchment area; ~verksamhet
(sökande efter lämpliga kandidater för lediga
tjänster) head-hunting
rektangel|våg rectangular wave; ~ vågsignal
rectangular (square) pulse; ~värde aspect
ratio
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