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SFÄREN
REKLAMAVDELNINGEN I NYA LOKALER
Reklamavdelningen i
Göteborg har under
förra sommaren
inflyttat i nya, rymliga
lokaler, belägna å
nedre botten i
huvudkontoret. Närmast å
bilden synes
mottagningshallen med sina [-demonstrationsanordningar.-]
{+demonstrationsanord-
ningar.+} I anslutning
till denna äro S K F:s
museumsmontrar
uppställda.
||||||||HM
SYNOPSIS OF CONTENTS
It has been the regret of the Editor of »Sfären» that this paper can not
be printed in the several languages spoken within the SKF concern. His
belief has been that by increasing the number of eventual readers he would
be able to multiply the number of contributors.
In order, however, to make it possible for those interested in »Sfären»
but who do not read Swedish, to get some idea of the principal articles in
the paper, it has been decided to insert in every number a short synopsis
of the contents. Should anyone interested in our house organ find that an
article is of special interest to him, it should always be possible to get that
article translated into his language.
A Retrospect
Mr Prytz begins by pointing out that the staff of the
Propaganda Department of a modern business
organisation must have versatility, initiative, ideas, and quick
comprehension of the varying demands imposed by
different times, countries and business conditions
The author then gives a short survey of the different
phases of propaganda work in the last fifteen years. In
1909 very few of the leading export firms in Sweden had
any great interest in such matters, and advertising which
attracted too much attention was regarded as being
contrary to the dignity of an old firm. At that time many
industrial leaders objected to advertising in Radical and
even Liberal newspapers. The young Management of
S K P, less bound by tradition, saw very quickly the
importance of propaganda work, which in this case first
concentrated on making the three letters known
throughout the world, and in addition a good deal was done
with the intention of spreading a knowledge of the
advantages of the self-aligning ball bearing. During that
period SKF had often to fight objections raised, in
particular, by German makers of rigid ball bearings.
When technicians began to be conversant with the
capabilities of our bearings, we had to turn our activities
in another direction, and had at first to show our
prospective customers the advantages actually gained with
the use of our bearings in different applications.
Thanks principally to the activities of our selling and
propaganda departments, the fields for ball bearing
applications grew like an avalanche. The ensuing difficulty
was the choice of suitable bearings for every purpose,
and as a result SKF had, and still have, to advertise
not so much the use of bearings as our engineering
service — to draw attention to the fact that SKF engineers
have a world-wide knowledge of bearing problems.
So far Mr Prytz has been dealing with the history of
propaganda for ball bearing applications in industrial
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