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sweden as a country for tourists. 469
while about 200 agents, chiefly tourist offices, watch over the interests of the
Society in various countries.
As a means of advertisement, the Tourist Traffic Society has employed
illustrated pamphlets, of which several hundred thousand copies have been issued in
various languages and editions, besides which the Society has issued placards,
time-tables, etc. The Society, like the Swedish Tourist Association, has supplied
foreign illustrated newspapers and magazines with photographs and plates, has
taken part in exhibitions, given journalists from abroad opportunities of travelling
in Sweden, etc. The task of the Society, however, is not only the distribution
of publications for the purpose of increasing the number of tourists visiting the
country, but also to endeavour to bring about improvements in the Swedish
hotels, etc. In order to increase local interest in the work of the Society, and
in order to be able to issue local publications, special local associations have been
formed in Stockholm, Gothenburg, and Malmö — the last-named embracing
Skåne, Halland, Blekinge, and Kalmar Län in Småland — while several other
local associations are in course of formation.
Sweden as a Country for Tourists.
For the special benefit of the non-Swedish readers of the present work,
some general information for tourists will be given below, together with
a somewhat more detailed account of the places and tourist-routes that
are chiefly deserving of interest.
Suitable time for travelling in Sweden. Iu South Sweden, summer
lasts, as a rule, from the close of May to the end of September; in Central
Sweden, from the beginning of June to the middle of September; and in North
Sweden, from the middle of June to the middle of August. The length of the
summer varies of course according to the position and height above the sea of
the various parts of the country. An attractive summer phenomenon of peculiar
effect is that of the "white nights", as the long, light nights are called that are
enjoyed in Central and North Sweden; another great attraction is the midnight
sun in Lappland. An account of these white nights is given in the chapter on
Climate in the present work. Here it need only be pointed out that the
midnight sun is visible from the beginning of June to the beginning of July at
Gällivare, Kiruna, Abisko, and other places along the railway line from Luleå
to Narvik,’ and that these light-enveloped districts of the midnight sun are
reached by through trains from Stockholm.
For winter visits, Stockholm is a suitable place during January—March,
Dalarne and Jämtland at the same time of the year or even a little later.
Travelling communications. In proportion to the area and population of
the country, the communications are exceedingly good. The main lines of the
State Railways are traversed by express trains which, in comfort, surpass the
greater number of such trains in Europe, while the rolling stock of the private
railways stands, as a rule, at a very high level. There are dining- and
sleeping-cars on the principal lines. The steamers are comfortably fitted up,
and are distinguished by an orderliness and a cleanliness that awaken the
admiration of the stranger. This remark holds good not only for the coastal steamers
but also for the numerous larger or smaller vessels that ply on the lakes and
rivers. The fares are low. In consequence of the existence of the
zone-tariff-system the railway-fares for long distances are exceedingly low, a second class
single ticket for a distance of 1 500 km costing only 36 kr. There are fully
up-to-date hotels in the large towns and also in a number of the smaller ones,
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