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reglerings|organ 1550 reklam|intäkter
system; ~organ adjusting device; ~teknik
control engineering; autonetics [konstr. vanl.
som sing.]; (äv.) automatic guidance systems;
~transformator adjustable transformer
reglerkrets (regi.tekn.) regulating circuit;
(elektron.) control loop; linjär ~ (regl.tekn.) linear
regulating circuit; icke-linjär ~ (regl.tekn.)
non-linear regulating circuit
regler|mekanism; automatisk ~mekanism
automatic control mechanism, ACM; ~mutter
adjusting nut; ~nål adjusting needle; ~organ
adjusting device; ~ratt adjusting wheel;
~spak adjustable lever; ~spindel adjusting
spindle; ~stång adjusting (actuating) rod;
~teknik [automatic] control engineering,
automatic control; control technology
(technique); regulation (automatic control)
technique ; feedback engineering; autonetics [konstr.
vanl. som sing.]; (äv.) automatic guidance
systems; ~utrustning regulating equipment
(unit); ~ventil (äv.) actuator; control
(adjusting) valve; ~ventilcentral (för
gasledningar) manifold
regress subst, (tillbakagång) retrogression; (steg
bakåt) step backwards, retrograde step
regressansvar liability to recourse; stå ~ to
stand liable to recourse
regress|ant party (person) seeking recourse;
~at party (person) liable to recourse
regression; linjär ~ linear regression; statistisk
~ statistical regression
regressions|ekvation regression equation;
kurva regression curve; ~linje regression
line, line of regression (correlation);
~skattning regression estimate; ~yta regression
surface
regressiv; ~ befolkning regressive population;
~ beskattning regressive taxation
regressrätt (äv.) right to subrogation;
försäkringsgivaren bar ~ gentemot den skadevållande the
insurer is subrogated into the claim of the
injured party against the tortfeasor
regresskyldig liable to recourse
reguladetri (matem.) [the] rule of three
reguljär; icke-~ flygning charter flight; ~flyg,
~ flyglinje (flyglägenhet, flygförbindelse,
flygtrafik) scheduled (regular) airline [service]
rehabilitera; ~ (behandla och träna) barn
(patienter) som fötts handikappade (habilitera) to
habilitate, to rehabilitate (treat and train)
children (patients) born disabled; ~ i annan
form (med.: transhabilitera) to transhabilitate
rehabilitering (äreräddning etc.) rehabilitation,
whitewashing], (fam.) face-lift [ing];
vindication [of s.o.’s honour]; (rättfärdigande)
justification ; Svenska Centralkommittén för R~,
SVCR the Swedish Central Committee for
Rehabilitation
rehabiliterings|hem (kriminalvård ung.)
halfway house; ~kirurgi reconstructive
(prosthetic) surgery; ~terapi rehabilitation therapy
rehumaniseräa to rehumanize; ~ing
rehumani-zation
Reid-ångtryck Reid vapour pressure, RVP
reifikation (filos.) reification
reinkarnation reincarnation
rekbrev|assurerat ~ insured registered letter
reklam (teat. etc. äv.) billing; göra för mycket ~
för to oversell; inte göra tillräcklig ~ för to
undersell; ~ lönar sig it pays to advertise;
aggressiv ~ high-pressure advertising;
bemötande ~ (konkurrent—) counter advertising;
institutionell ~ institutional advertising;
kombinerad ~ tie-up advertising; kommersiell ~
commercial advertising; kompletterande ~
accessory (supplementary) advertising;
konkurrerande ~ competing advertising; muntlig
~ word-of-mouth advertising; nakenbild i ~
nude advertising; rationell ~ och
marknadsföring scientific advertising and marketing,
SAM; utmanande ~ provoking advertising;
vilseledande ~ misleading advertising
reklam|annonsering (i radio, TV) commercial;
(TV äv.) voice-over: ~anslag (äv.)
advertising allowance (budget); ~ansträngning
advertising effort; ~artikel (äv.) loss (price)
leader; giveaway; handout
reklamations|bord (tel.) complaints desk;
~förfarande complaints procedure; ~kontor;
Kungl. Poststyrelsens kontor the Returned
Letter Office of the Swedish Post Office
Board; ~nämnd; Allmänna R~nämnden the
Public Merchandise Complaints Board;
~reserv returns and refunds reserve
reklam|anderoll book band, advertising strip;
~bransch advertising industry (business);
~brev (säl|brev) sales letter; ~broschyre;
sales (trade) literature
reklambyrå; R~er nas Utvecklingsinstitut, RUI
the Development Institute of the Swedish
Advertising Agencies; ~förbund; Nordiska
Rreförbundet the Nordic Association of
Advertising Agencies; Svenska R~ Förbundet,
SRF the Swedish Federation of Advertising
Agencies; ~notiser (ofta) agency newrs
reklam|direktör advertising executive; jfr
reklamchef i huvudbok; ~effekt (äv.) advertising
effect (result[s]); ~effektivitet advertising
effectiveness; ~effektmätning advertising
effect rating; ~enhet advertising unit;
~erfarenhet advertising experience; ~film
(för visning i TV etc.) commercial;
~filmfestival advertising film festival; ~flygplan
advertising aircraft; ~formgivare art director;
~fotograf advertising photographer; ~fras
slogan, catchword, catchphrase, punch line;
~funktion advertising function; ~färgfilm
(TV) colour commercial; ~fönster (fi.:
skyltfönster) display window; ~förbud
advertising ban; ~företag advertising company
(agency); ~förpackning advertising package;
~försäljare (äv.) advertising agent,
advertisement representative, adman; ~gåva (äv.)
handout; giveaway; ~handbok advertising
manual; ~högskola college of advertising,
advertising college; ~ingenjör advertising
engineer; ~inkomster advertising revenues;
~inledning advertising approach; ~inslag
(radio, TV) plug, commercial; ~institut;
R~ och Marknadsföringsinstitutet, RMI the
[Swedish] Advertising and Marketing Institute;
~intäkter advertising (advertisement) reve-
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